Pricing

After you decide to take on the project, you should get back to your client with an official project proposal […]

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Meeting the Client

In the first meeting with your client, you should discuss the following topics: Client Goals Target Audience Detailed Feature Requests […]

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Pre-freelancing

Freelance Goals Focus on knowledge gained Take on a manageable project Deliver the best experience for your client and you […]

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Site Development Checklist

Website Purpose & Message Determine Message & Purpose Pick a Name/Domain Name Determine Website Basic Structure Author/Collect Basic Content Storyboarding […]

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Intro to Type

 

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Online Guideline Version

Providing to the PDF Guideline Manual, create an online copy of the guideline with interactive elements suitable for the brand […]

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Emotional Branding

The 10 Commandments of Emotional Branding   From Consumers to People. Consumers buy. People live. From Product to Experience. Products […]

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Brand Tangents

Letterhead & Envelope Business Cards Merchandise (e.g. Mug, Tee, Poster, Pen, Mousepad, Stickers, etc.) Signs Email Signatures Presentation Asset Delivery […]

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Branding Guidelines

Guidelines are not meant to be a straight-jacket, but a spring-board to launch the brand and properly use its elements. […]

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Logo Design

Research and explore ideas   Symbolization Create a list of symbols that signify services, products or aspects of the business. […]

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Story & Strategy

Brand Story An internal process outline Project planner questionnaire What does your organization do and why does it matter? What […]

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Logo Design

Logo Types Characteristics Steps

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Adobe Illustrator

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