The following is the structure of a complete project proposal. The last 4 sections are the absolute necessary sections of the proposal.

1. Cover page

   • Introduces the proposal
   • Proposal Index

2. Non-disclosure statement

   • Protect your designs or proposed solutions
   • Prevent clients from sharing your rates or other sensitive information

3. Company statement

   • Differentiate yourself from competitors

4. Client information

   • Client’s information
   • Briefly describe the company’s objective, goals and the project

5. Client’s goals

   • List goals for the project
   • List specific objectives discussed
   • Tie in project goals to business objectives

6. Proposed solution

   • High-level solutions and basic functionalities
   • Answers the following questions:
     • Why do you want this website?
     • What business problems will the project solve?
     • What high level features do you want implemented?

7. Project specifics

   • Detailed list of proposed solutions
   • Explanations of any custom implementations (videos, graphics, etc.)

8. Project phases

   • Timeline of project stages
   • Responsibilities of each party?
   • What are the dependencies?

   

9. Quote

   

Pitching Successfully

Think of your proposal as an elevator pitch rather than a business document.
The following points will help pitch your proposal successfully:

• Understand the client and their goals
• Help them meet their goals in understandable language
• Be brief
• Don’t focus on price
• Communicate effectively and genuinely
• Tailor the pitch to your client