1. Research and explore ideas

     

  2. Symbolization

    Create a list of symbols that signify services, products or aspects of the business. These icons will be used to derive the logo from, and may turn later into brand icons.

  3. Sketch logo ideas on paper
    Try using different logo type: Mark, Logotype, Illustrative or Mixed.

     

     

  4. Design the ideas digitally

    Convey sketched ideas onto the computer screen and refine them to have all the characteristics of a successful logo:

    • Simple

    • Timeless

    • Scalable (i.e. looks good small and large)

  5. Elect the best designed ideas

  6. Test elected ideas

  7. Decide on the final logo

  8. Describe the elected logos that passed testing