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Research and explore ideas
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Symbolization
Create a list of symbols that signify services, products or aspects of the business. These icons will be used to derive the logo from, and may turn later into brand icons.
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Sketch logo ideas on paper
Try using different logo type: Mark, Logotype, Illustrative or Mixed. -
Design the ideas digitally
Convey sketched ideas onto the computer screen and refine them to have all the characteristics of a successful logo:
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Simple
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Timeless
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Scalable (i.e. looks good small and large)
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Elect the best designed ideas
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Test elected ideas
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Decide on the final logo
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Describe the elected logos that passed testing