Template literals are very similar to string literals, but they use backticks (`) instead of single quotes (’) or double quotes (“).

"This is a string" 
`This is a template literal`

Multiline Strings Readability

let htmlBlock = 
"<ul>" +
 "<li>item 1</li>" +
 "<li>item 1</li>" +
 "<li>item 1</li>" +
"</ul>";

let htmlBlock = `
<ul>
 <li>item 1</li>
 <li>item 1</li>
 <li>item 1</li>
</ul>
`;

Interpolation with ${}

const name = "Dave";
let message = "Hello " + name + ". How are you?";

const name = "Dave";
let message = `Hello ${name}. How are you?`;