When presenting your findings, create a narrative to win your management, fellow designers, and engineering and sales teams.

Presnetation Checklist

• Simple story
• Maintain empathy
• Solve the pain
• Narrative time management (i.e. the key is acknowledging what your audience cares about.)
• Story first – don’t distract them with attractive visuals, keep it lo-fi in an earlier process
• Intent to get feedback – Get feedback from the client on specific parts and general points

Storyboarding

A visual form of storytelling used to show a user’s journey.
Comprised of panels filled with art – usually low-fi art – and accompanying text.
A story helps your audience gain empathy for users. There is no focus on the interface in the story.

Timebox for storyboarding is around 20 minutes.

Roadmapping

A time-based mapping of design decisions and the user impact on those decisions.
You need a long-term plan to know how this great idea fits into the rest of the product and its life cycle.