Businesswise

• Tell me briefly about your company?
• What is the advantage that your company or product has over others in the same business?
• Is there a specific goal that you want to achieve by building this brand?
• Describe your typical customers? What is your target market? (e.g. in terms of locations, size, industry, sector, etc.)
• Do you have in mind any adjectives to describe how you want your brand to be perceived?
  (e.g. prestigious, serious, friendly, corporate, fun, forward-thinking, innovative, cutting edge, etc.)
  

Project-wise

•     Do you have any preferences or requests that I should consider for the branding process?
•     List any URLs of sites or brands you find compelling. What specifically do you like about them?
  
•     How thorough do you want the branding process to be:
  1. Logo only
  2. Brand Guideline Manual
  3. Brand Tangents (e.g. business cards, letterhead, merch prints, etc.)
  4. Website (Static/Dynamic)
  5. All of the above?
•     Have you specified a budget for this project?
  
•     Have you specified a deadline for the branding process?
•     Will you be the only decision maker for this project or will someone else be involved?