Design Thinking

Oct 28 2019- POSTED BY projecth 0 Comment

Design+Thinking. The practice of considering a user’s experience throughout the process of creating and improving a product or service.
IDEO was the earliest practitioner. Influences redesigning a checkout experience for example.

Pain Points – Areas of annoyance, a user’s pain.
User – Anyone touches your product/service.
Empathy – Understanding a user’s experience (The core component of design thinking).
To-Be – Future improved state.
Active Problem-Solving – less talking, more doing: sticky notes of ideas
Timeboxing – How much time a task should take

Mindsets vs. Methods

Design Thinking Methods

  • Empathy Maps
  • Journey Maps
  • User Journeys
  • Storyboarding
  • Roadmapping, among others…

You Are NOT Your User!

Fundamental Principle: "You Are NOT Your User!"
Your Goal: Recognize your biases and unvalidated assumptions.
Hear Others: Many voices and opinions should be heard when improving UX.
Post-It notes: Use them during the UX improvement process.