Brand Story
- An internal process outline
- Project planner questionnaire
- What does your organization do and why does it matter?
- What is the desired persona or personality of your company?
- What is the single most important defining character trait of your company?
- Client-facing stages and objectives
- Discovery interview questions
Brand Strategy
- Brand Title
- Index
- Summary
- Self-description
- Internal Gut Check
- Aspiration
- Perceptions of the current brand
- Creative brief
- Brand architecture
- Etymology
- Values
- Word Board
- Audience
- Competitor Research
- Visual Approach
